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The proposal would give 50 percent of the money from jersey ad sales to the teams, and the other 50 percent would go into a revenue-sharing pot in order to counteract the disparity in market size for larger cities.
This idea is nothing new—Adam Silver, past deputy commissioner of the NBA, pushed the selling of ads on jerseys in 2011. However, lately the discussion has been gaining more momentum, and this weekend, the players will wear a Kia logo on their All-Star Game jerseys.
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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