My Best Promotion
Firsthand tales of creativity and success
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PM: What was the best decision you made with the promotion? What made it so important?
Yvette Hymel: The best decision for this promotion was to reach out to some key vendors (in my case, Proforma's PLPs) that could help me with multiple items and present as "package/kit." The importance of it to the customer was that he did not have to do anything when he received the order—everything was all "kitted" together, ready to hand out.
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