My Best Promotion
Jay Hoffman: I once cold called my favorite brewery (Lagunitas Brewing Company) after a friend went to a soft opening for industry people at their new location and came home with a plastic mug from one of our manufacturers. The next day, I emailed everyone I could find on the net with an email address from that company, then a month or so later I got a funny email back along with a quote request for 10,000 beer steins! They're a craft beer brewer from Northern California that just recently opened a facility in Chicago, so the mugs were kind of a commemorative giveaway for their public grand opening, which is actually a literal "Beer Circus!" Not only was it a nice sale, I got six free tickets and got to have a beer or two with my contact and the owner of the business (Dave and Tony)! We've done orders for them ever since, and they've given me a couple referrals as well.