My Best Promotion: Justin Zavadil
Firsthand tales of creativity and success
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PM: What items did you use for the promotion, and why?
JZ: We chose small, inexpensive items that could effectively promote each of the three product categories we wanted to highlight. To represent e-commerce, we chose the Bendi Man USB drive from US Flash & Technologies. We were able to have them preloaded with a direct connection to the e-commerce area of our website. To help relay the message about our promotional product capabilities, we chose a mini T-shirt from SanMar and had it imprinted with the message "Find the perfect fit with American.” The third item was a simple acrylic cube frame from CNIJ with a custom card inserted that creatively showed the benefits of print and our capabilities in that area.
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