My Best Promotion
Firsthand tales of creativity and success
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GAR: The best decision I made was to ask for team input in the promotion. The team took the initiative to amend the Grand Ideas logo for the event to promote the event's sustainability mission while also being "hip" in the use of the oft-used phrase of "just sayin'."
PM: Do you have any other advice you'd like to give to distributors running a similar promotion? If so, what would it be, and why?
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Colleen McKenna
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