My Best Promotion
Firsthand tales of creativity and success
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Devin O'Brien: I liked it because we could show results. Inside the tumbler was a link to another survey with a custom link, it was basically a reaction to the event itself, so we could show level-one ROI. I liked it because it wasn't just a thousand pens, and it showed results and it was different. We went outside of [the promotional products industry] and built some new supplier relationships as a result, and now can probably continue to use them.
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Michael Cornnell
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