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Printed on one side of the envelope, real big and with a big green background, was a picture of one of the guys. He was biting his gloves to take them off so he could text, and the copy read, "Winter Bites." And on the other side, it said "But thanks to this enclosed gift, now you won't have to. This high-tech gift lets you use your touchscreen devices outdoors. Now you can keep your fingers on the pulse of your business without pulling off your gloves. They're our gift to you, enjoy." We put a greeting card on the inside. It was a real simple mailing. We put it right in the mail, put on a label and postage, and out it went.
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Michael Cornnell
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