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Held across four different campuses, the financial planning program was meant to teach students a variety of skills, everything from how to avoid credit card debt to how to protect themselves from identity theft. Barker used a number of products to promote the program, including large razor flags, customized Plinko and Prize wheel games, decorated event coolers, instructional financial planning guides, USB drives loaded with education materials, and ATM debit card pocket registers that allow students to track their spending. She was also heavily involved in the art and slogan design, as well as the planning and use of the products. Below, she describes what made this one of her best promotions.
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Michael Cornnell
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