Mohawk Launches Mohawk Live Mobile Phone App
New mobile app utilizes augmented reality technology to enliven print projects.
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"As a paper manufacturer, Mohawk is in the business of connecting," said Bart Robinson, vice president of marketing for Mohawk. "We strongly believe that print and technology can enhance each other. Mohawk Live is a natural progression for our business because it provides a unique, multimedia experience that drives consumer interest in materials printed on Mohawk paper, while also generating measurable results for our customers."
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