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The Moda Operandi team then took more umbrellas to give away outside the Vera Wang and Rodarte shows, culminating in a promotional giveaway of 500 umbrellas.
The company announced the giveaways via Twitter, labeling its guerrilla marketing team as "man servants."
The #ManServants strike again! ☔️ @zanitazanita is saved from the rain by her M'O umbrella #NYFW #FW16 pic.twitter.com/rtXbLvuO6U
— Moda Operandi (@modaoperandi) February 16, 2016
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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