Midwest Single Source invested in a Xerox iGEN printer and has seen an explosion in the areas of added services for the company's current and prospective clients. The iGEN has given Midwest Single Source the ability to add one-to-one marketing services for its clients, where before their only offering was digital print. “We can change what was previously a ‘static’ piece and help our clients talk directly to their prospects in a targeted way,” said Kevin Ulwelling, general sales manager for the company. Ulwelling added, “Why print 10,000 pieces that blanket an area when printing 2,500 pieces reaching the intended market will bring an increased return on investment?” Midwest Single Source also has updated their Web site to be more interactive providing secure client portals, allowing clients to customize their own forms.