You might be wondering why there's so much heat over a sports bra. It seems sports bras are one of the fastest-growing categories in the athletic apparel business, with $1 billion in U.S. sales last year, according to the Baltimore Sun.
While the Baltimore Sun pointed out that it's rare for fashion brands to go to the legal trouble of upholding their designs in court, it seems Lululemon is familiar with these types of court battles. In 2012, the company sued Calvin Klein for copying its waistband design on its Astro Pant. The two companies eventually settled out of court.
Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.