Local Sports Could Lead to Business Edge
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From AdAge.com:
“BATAVIA, Ohio (AdAge.com) — Marketers have it wrong, according to Richard Luker: In a time when consumers are hunkering down in a bad economy, they yearn for the community of local events rather than the big national ones advertisers gravitate toward. And at a time when people are making and maintaining friends virtually on the Internet (and marketers put more spending there), people actually need more social networking the old-fashioned way—face to face.”
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