An Editor’s Journey
As I was neurotically cleaning, I noticed a little gift bag left for me by those running the convention. It was full of personal-care items (imprinted of course), like stain-removal pens and lint brushes, that I would never have thought to bring with me on my trip. It struck me as a great idea, and also one Larry Wilhelm, president and owner of Custom HBC, had mentioned to me as a recommendation for distributors selling health and beauty items to hotels. I thought about all the other toiletries in the room, like shampoo, conditioner and body wash, again all imprinted, and remembered something else he said: “We’ve done some studies that would indicate that the average male uses 10 to 15 health and beauty items every day, and the average female uses 20 to 30, which are fairly staggering numbers when you think about it.”