LightInTheBox.com Launches TwitVantage Program on Christmas
While snowstorms caused unexpected delays for travel and gift delivery in many areas across the globe over Christmas, Twitter users at LightInTheBox.com enjoyed faster order fulfillment with Bejing-based LightInTheBox.com's new TwitVantage Program aimed exclusively at Twitter users.
With TwitVantage, a LightInTheBox.com customer's order is given priority simply by tweeting @LightInTheBox with relevant order information. The tweeted order is then flagged to be processed, packaged and shipped within about 2 hours versus a normal processing time of 24-48 hours. Once the order is ready for delivery, a "Twitter robot" developed specially by LightInTheBox.com will notify the customer immediately via Twitter. LightInTheBox.com also launched a related fulfillment speed contest, and it turned out that the fastest TwitVantage order only took 25 minutes to ship.
- Companies:
- Dixie Sales Co./Bill Chaffee & Assoc.