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If Not You Then Who?
Sometimes it's befuddling trying to figure out who to call to reach the decision maker. When swinging for that golf promotion, there are a few places to start. "Typically, you'll contact the marketing manager or VP of sales," said Hanson. "More importantly, you'll want to find out what their golf needs are—golf tournaments, stock items, employee incentives or for personal needs," he continued. But there are other invaluable resources as well. McGraw recommended calling local golf courses and getting a list of tournaments that the course did the previous year. "They will not give the contact info but it should get you started in the right direction," he said.
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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