Lanyards 101
Understanding, decorating and profiting from the industry's most famous neck gear
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Finding Buyers
Sometimes the ubiquity of a product's value can make it tough to hone in on potential buyers. ("I guess everyone could use a decorated pen, so I'll just talk to every single person in the world?" etc.) Lanyards are one of these broadly valuable products, but fortunately, there are some niche markets that are always worth exploring.
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- Companies:
- Fields Manufacturing
- Target Industries
Michael Cornnell
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