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Aside from that, the second issue is that while Under Armour is claiming overseas growth will offset its losses, that's probably not a realistic prediction. The third problem is its declining margins and weak profitability. The company is forced to compete with Nike and Adidas, both of which have an advantage when it comes to branding, sponsorship and scale.
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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