Increasing Demand Calls for Specialty Publication From BroderBros.
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In support of an ever-expanding, eco-friendly category, BroderBros. Co. already features an eco-friendly logo in its existing catalogs to indicate earth-friendly apparel styles, as well as a dedicated eco-product page on its Web site. Chandraraj noted between 2007 and 2008, the company grew its eco-friendly assortment from four to more than 20 styles. In 2009, BroderBros. will further expand its assortment of eco-friendly styles to more than 70 items.
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