Incentivize to Survive
Getting Through the Awkward Stage
If your client only requests gifts for a one-time promotion, it can be difficult to bring up future promotions without seeming pushy. To overcome the first-date awkwardness of a one-time promotion, Crystal D instituted a system to help distributors boost their reorders. "We have been gathering data informally through a program we use to alert distributors of possible upcoming repeat orders," he explained. "The purpose of this program is to remind distributors to contact their clients. Ultimately this helps the distributor foster repeat business." Dahlgren mentioned that programs last for three to five years, so it is worth the extra effort. "Since we initiated this service for distributors, we have seen attention to repeat orders pick up," he remarked.
- Companies:
- Crystal D
- EMT-Emblem Marketing Team