Incentive Federation Inc. to Share Recent Research, Expertise at PPAI Expo 2014
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Released in October 2013, the Incentive Market Study confirmed that the non-cash incentives market is thriving with 74 percent of U.S. businesses spending $76.9 billion annually on incentive travel, merchandise and gift cards. The study also revealed that half of this market is driven by smaller businesses ($1 and $10 million annual revenue), whose budgets may be tighter, but whose total volume generates $39 billion a year. The study found that overall U.S. businesses spend $22.6 billion annually on incentive travel and over $53 billion on merchandise and gift cards to reward employees, partners and customers.
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