HanesBrands Highlights Innovate-to-Elevate Strategy and Use of Free Cash Flow at Investor Day Meeting
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Winston-Salem, North Carolina-based HanesBrands (HBI), a leading marketer of everyday branded basic apparel, recently highlighted its margin-enhancing Innovate-to-Elevate strategy and expected use of free cash flows in 2014 and beyond at the company’s investor day meeting on Feb. 28.
Hanes’ Innovate-to-Elevate strategy integrates the company’s brand superiority, industry-leading innovation and low-cost supply chain to provide higher valued products while lowering production costs. The company’s Tagless apparel platform, Smart Sizes bra platform and ComfortBlend fabric platform incorporate big-idea innovation to span brands, product categories, business segments, retailer and distribution channels, and geographies.
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