Hanesbrands Inc. Has Record-breaking Second Quarter
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The Innovate-to-Elevate strategy harnesses synergies by combining brand power, supply chain leverage and product innovation platforms. This helped to increase the adjusted operating profit margin 17.2 percent, a second-quarter record.
Other accomplishments include sales growth in each business segment, including significant contributions from activewear growth and Maidenform benefits to each segment. Activewear net sales increased 8 percent while operating profit margin reached a record 14.4 percent operating profit margin in the second quarter Maidenform contributed about $141 million in net sales during the second quarter.
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