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Hanes has launched new environmental advertising and a consumer Web site. The humorous "For Future Generations" television ad, which will air during popular prime time shows such as "American Idol," the spring premiere of "Glee," and "Modern Family," features a man wearing eco-friendly Hanes products while shopping. The viewer quickly learns that he is doing his small part to keep the planet green for future generations. His friend, who is not wearing Hanes products, is the victim of disapproving (yet endearing) glares from children in the mall, as they recognize he is not doing his part to ensure a greener future for them.
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