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While the Green Guide addresses a number of common industry terms, it does not offer guidelines regarding popular phases such as "sustainable," "natural" and "organic." The FTC said that it cannot substantiate the claims for "sustainable" and "natural," since the terms can have multiple meanings depending on context. Use of the term "organic" in labeling is regulated by the Department of Agriculture.
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Kyle A. Richardson
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Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.
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