From Reactive to Proactive: Redefining Safety Standards in the Promotional Industry (A Four-Part Series)
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Part 4: The Global Sourcing Gamble
There’s a reason why Tylenol is still on drugstore shelves across America. Johnson & Johnson’s response to its 1982 cyanide debacle (and the subsequent redux in 1986) was prompt, honest and ethical. It’s really no wonder, even 25 years later, the event is still upheld by public-relations practitioners as the paradigm for crisis management.
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