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The non-display watches and fitness trackers will be supported with branded apps and two operating systems.
"One of the distinct advantages of a fashion company over traditional consumer electronics manufacturers is our product cycle," said Greg McKelvey, chief strategist for Fossil, according to 24/7 Wall St." We demonstrate remarkable speed to market, from development to launch, in order to meet the retail industry's seasonal new product deadlines.
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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