Former Crown Products Managers Launch New Venture
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In addition to its local presence, the company has reached out to a national audience through its Web site, which includes an online promotional products store, marketing articles and reports on current trends. Currently, the company is calling attention to growing trend of “green” marketing. Fetherland explained, “More consumers are actively searching for ‘green’ choices in their lives, from energy and clothing to food and household items. By using eco-friendly promotional products to advertise their brand, companies are responding to a powerful market demand while making a strong statement about their own corporate values,” concluded Fetherland. Plan B Marketing sells more than 2,000 environmentally friendly products on its Web site.
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