Five Questions For ... Megan Ludlow, Snugz USA
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2. FQF: What was the initial reaction by distributors? Was it disbelief or did they take it at face value and embrace it?
ML: It has been great! I think they are taking it at face value and having fun with it. They can offer the lower price to their customer and still make a great margin. I have had multiple calls from the same distributors because they are calling their customers for re-orders and suggesting lanyards with every call. We also made up an end-user friendly flyer for them to send out. I think being as accommodating as we can to our customers says a lot about us and the way we want to do business.
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