My Best Promotion
Fionn Dolan: The goal was to introduce a new drink and brand to market, and have drinkers try it. We did this by developing a promotion that gave immediate added value and delight to the person trying the drink.
PM: What kinds of items did you use in the promotion, and why?
FD: We developed a functional point-of-sale dispenser that sat in a prominent position behind the bar. The dispenser was significantly large enough to be noticed and draw attention to the new drink. Contained within the dispenser were 50 plastic capsules around 55mm in diameter. Within each dispenser was a micro-flier providing details about the drink, as well as a product-relevant advertising gift. These included keyrings made in the shape of the bottle, a bottle opener, a stress toy and a puzzle.
- People:
- Fionn Dolan