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PM: What kinds of items did you use in the promotion, and why?
MV: Florida peppermints (essential for networking), alligator-shaped bottle opener, orange-shaped stress ball (for when meetings drag on!), Gatorade (a play on Florida and a little rejuvenation at the same time), trail mix with custom orange-shaped labels we printed in-house, Orlando city map (to familiarize attendees with the city), and a faux alligator money clip (to hold a Starbucks card that the client provided).
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Michael Cornnell
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