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What to get them: Kelly Grant, vice president, business development for Sonoma Promotional Solutions, Sonoma, Calif., recommended focusing on typical awareness products, like silicone wristbands and T-shirts, because of their ability to achieve the two main goals of such organizations: raising money and calling attention to the disease. Grant reasoned this was the whole idea behind the Livestrong silicone braclet campaign, which created a kind of feedback loop where the more bracelets sold led to more awareness being raised, which in turn sold more bracelets, and so on.
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- Companies:
- Sonoma Promotional Solutions
Michael Cornnell
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