Finding Direction
How to choose which decoration options are right for you and your clients
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Why Should Your Clients Try Direct Decoration?
Blondell explained that one-color prints still rule for imprinting apparel and accessories. "End-buyers still choose one-color prints because 95 percent of logos are only one or two colors. One color is usually the least expensive decorating method and [makes] orders very affordable," she said.
Most logos may be one color, but that doesn't mean imprints have to be. Your clients can add text, artwork and other designs to incorporate color into an imprint. For this, Blondell suggested four-color imprints. "Four-color process [works best] for multiple colors with intricate design or artwork."
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Colleen McKenna
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