Fierce Femme Fashion
How to get your part of the multibillion-dollar women's wear business
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Sean Norris
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Meanwhile, Kwok recommended starting off with basics, then expanding your product offering once you've built clientele. "Then, offer an assortment of more fashionable items with an abundant selection of knits, sweaters, woven shirts and jackets," she suggested.
LISTEN TO FEEDBACK
If you've ever confused a cheongsam for a chemise, you already know how important it is to keep up with trends and understand fashion lingo. Still, that will only get you so far if you don't know your customer. "You must listen and engage with your users because their feedback will be a key element to understand not only your product, but also what your consumers are looking for," Mai said.
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- Companies:
- Ash City USA
- Kavio!
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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