Fair Trade USA's Multi-Stakeholder Group Reveals Results of Two-Year Apparel Pilot
Findings lay foundation for greater transparency and impact in apparel sector.
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“Consumers want sustainably sourced apparel,” said Heather Franzese, who managed the pilot at Fair Trade USA. “A recent Harvard study showed a 14 percent sales lift on clothing labeled ‘socially conscious’ in Banana Republic outlet stores. People want to know more than ‘Made in Bangladesh.’ They want to know that the woman at the sewing machine can afford to send her kids to school. The question is which leading brands will be the first to step up and provide that assurance?”
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