Nicole Parker, director of sales and marketing for Dri Duck, Overland Park, Kan., was also enthusiastic about the show. "It is a great opportunity for us to gather marketing concepts," she said.
This year's show is the first to incorporate the newest PPAI certification programs, the Trained Advertising Specialist (TAS) and the Master Advertising Specialist Plus (MAS+). Wednesday's show also featured a morning keynote from U.S. Navy Captain Mark Kelly, "Endeavor to Succeed," and a keynote luncheon from Jason Sadler, owner of www.iwearyourshirt.com, titled "Using Social Media to Build a Business."
- Companies:
- Dri Duck Traders
- PPAI
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.