The Wonderful World of Color
Color trends forecasting made easy
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He continued: “As the world meets in Bejing in 2008, look for traditional Chinese red, jade and tea greens, as well as Chinese yellow and the blue/white combinations seen on Chinese porcelains.”
Of the challenges the organization faces, Bredenfoerder admitted CMG’s democratic business structure is the source of much of its woes. “Everyone has an opinion about color—our clients and our associates,” he confided. “In the marketplace, the only opinion that really matters is the consumer’s. Our job is to read the influences and how they will play out in the consumer’s mind. The biggest challenge is convincing our clients and colleagues that there really is a process behind color direction forecasting.”
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Cynthia T. Graham
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