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3. Provide a Preview.
Don't' be afraid to tease prospective subscribers with strategic shared content. There's no better way to show the value of being on your email list than to preview content on your own social networks. By offering a sneak peek at the goods (your valuable content), interested consumers might be motivated to sign up for future messages. Email conversion rates are 40 times that of Facebook and Twitter, so moving fans or followers to email subscribers puts them in a really good position to become customers. By offering a glimpse behind the veil, you'll draw in quality subscribers who really value what you have to say in the inbox.
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Christopher Lester
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