WAKE UP TO THE WEB
E-commerce is still in your future
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Ed Rigsbee
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When I started my career in outside sales in the mid 1970s, my boss, Ray Kahn, told me that if I lost a major customer while paying
attention and doing everything I could to keep him or her happy, he could live with it. But, if I lost a major customer because I was not paying attention, he’d fire me. Was he serious? Absolutely. One of my colleagues got the axe for just that reason. If you lose customers because you are asleep at the wheel in regards to the Internet and e-commerce, should your clients fire you?
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- Companies:
- California Manufacturing Company
- Places:
- California
Ed Rigsbee
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