Dolce & Gabbana Wants You to Boycott Dolce & Gabbana (With a $245 Shirt)
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The T-shirt's unveiling also came with a video showing a fake protest with models wearing the T-shirt and yelling "boycott" as confetti falls upon them.
While a T-shirt calling on consumers to boycott its own brand seems like an odd marketing move for the clothing company, it comes with a politically motivated backstory.
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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