Cubicle Couture
Office apparel trends for 2015 and beyond
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Sean Norris
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This emphasis on outfitting is good news for the promo industry. A decline in corporate uniform programs would mean fewer sales opportunities for distributors, but a move toward outfitting—essentially a twist on the traditional uniform program—leaves the door wide open. Still, it's up to distributors to stay proactive. "You can service an order for your customer or you can become a solution for your customer," said Routzahn. "Asking questions is probably the single biggest way to gain advantage. Find out what your customer's events or programs are, what they could be, and do the assortment planning for them."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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