Qu said that his company has complied with all labeling requirements as well as "invasive investigations" by the CPSC, save for one where the commission requested contact information for every custom of Zen Magnets. He believes that both his company, as well as his competitors, are being unfairly targeted by overly cautious and reactionary legislation. "Nobody disagrees with the CPSC when a stroller that pinches fingers is recalled, or toys with mechanical defects are recalled, or a coffee pot that burns people is recalled," he said. "But the current decision makers at the CPSC lack perspective in their current attempts to ban magnets."
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.