Corporate Specialties Receives AIA Velocity Award
Owner Valerie Hayman Sklar led the company to nearly 58 percent growth in 2012
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While Hayman Sklar admits good luck played a part, much of the sales increase came from both direct mail and email marketing campaigns. But she attributes the majority of her success to making a philosophical change to the way she approaches her business.
"I switched from working in the business to working on the business," she said. "I began really looking at the big picture and spent more time streamlining processes to improve customer service. Each person buys differently, so I incorporated as many touch points as possible-from regular updates on specials to sending birthday gifts. Consistently being in contact along with a personal touch has made all the difference."
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