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"We position ourselves as a marketing brain trust to our clients, and creating CorpSpecBlog.com gives end buyers yet another way to tap into our expertise," said Valerie Hayman Sklar, owner of Corporate Specialties. "The goal with the blog is to create a well-rounded library of articles that will help our customers market themselves better and smarter. The structured editorial calendar enables our audience to know what kinds of information to expect, and publishing weekly content allows us to be in regular contact with buyers and always be top-of-mind."
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