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Blyth originally joined McDonald's in his native Australia as advertising manager and went on to assume positions of increasing responsibility for the company's global communications, ultimately taking on leadership of its reputation management and marketing efforts in Asia-Pacific, the Middle East and Africa. He co-chaired McDonald's efforts as a co-sponsor of the 2000 Olympic Games in Australia and led the regional communications for the company's sponsorship of the 2002 FIFA World Cup in Korea and Japan. Before joining McDonald's, Blyth also spent several years developing a solid foundation in marketing and brand building at Unilever and DDB.
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