Prime Line's "Peace of Mind" Ad Campaign to Continue with Campaign-Specific Logo and Messaging
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In support of the campaign, Prime released a new video called the Prime Line Family Album. “We are a family-owned business since 1980 and the family theme is central to this video, which celebrates our amazing employees who are part of our extended family here at Prime” said Jeff Lederer, Prime Line's president. In an e-mail to employees announcing the video, Lederer wrote, “We have a great team and family here, and we are a premier company because of the heroics you pull off every day for our customers."
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