Community Spotlight: Charles River Apparel
Promo Marketing: What kind of charitable campaigns does Charles River Apparel participate in?
Deb Lipsett: Charles River Apparel’s Be Pink Proud program has been nationally recognized for its philanthropic efforts supporting cancer-related organizations, through monetary donations, charitable partnerships and sponsorships. The company donates a portion of sales from its “pink” styles to a variety of nonprofit cancer research and support organizations. Charles River is the official outfitter of a dragon boat paddling group, the Wellness Warriors—Massachusetts’ only dragon boat team for cancer survivors and caregivers. Charles River has a charitable partnership with Community Rowing Inc. (CRI), one of the largest nonprofit rowing organizations in the U.S. Charles River provides gear for CRI’s Row Boston program, which includes more than 2,000 high-tech T-shirts for Boston Public School middle and high school students.
- Companies:
- Charles River Apparel
Ashley Chiaradio is the Senior Content Strategist at Total Retail. Ashley has been creating content for more than 7 years, and provides a unique insight in covering the retail industry having worked directly for retailers in the past. She’s passionate about profiling women leadership in the space.