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Fans of the series posted photographs of themselves with the cardboard cutouts as part of the #SaulSelfie promotion, which runs through Feb. 22. The winner of the selfie competition will receive a trip to the show's setting, Albuquerque, N.M.
As to why a partnership with "Better Call Saul" makes sense for Cinnabon, the reference dates back to an episode of "Breaking Bad." The character said, "If I'm lucky, a month from now, best-case scenario, I'm managing a Cinnabon in Omaha."
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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