Greener Pastures
Catching up on developments in
eco-friendly apparel
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Beyond new product categories, another style consideration worth noting with green apparel is the importance of getting the eco-friendly message across. "People want to know somehow that they are doing something for the environment," said Mark Trotzuk, president of Boardroom ECO Apparel, Vancouver, British Columbia, Canada. He mentioned one way to do this was to incorporate the message into the embellishment on the apparel, noting, "It should be subtle, but the message should be there that, 'Oh okay, you're doing something for the environment.'"
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- Companies:
- Ash City USA
- Boardroom ECO Apparel
Michael Cornnell
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