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Perry Ellis International will service better department and specialty stores as well as corporate channels, while Callaway Golf will service the green grass, off-course and sporting-goods channels through its newly created soft goods sales force.
Perry Ellis International will also perform the embroidery, embellishing and warehousing of products for Callaway Golf. During the remainder of 2009, Callaway Golf will continue servicing the market with product produced by its previous licensee. Perry Ellis International`s designs will begin shipping in spring 2010.
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